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The Psychology Behind Competitive Property Auction Bidding
Property auctions are often associated with speed, competition and high energy. Whether bidding takes place in a traditional auction room or through an online property auction platform, the process can create a very different atmosphere compared to a standard property purchase. But why do auctions feel so different? The answer largely comes down to psychology. Competitive bidding naturally introduces emotion, urgency and behavioural influences that can affect how buyers think

Head of Hammer Time
May 84 min read
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